Saving lives
Almost a quarter of road traffic fatalities in Cyprus are drink related. We wanted to develop a hard-hitting campaign that spoke directly to our audience in a thought provoking way – a way that would affect their responsibility as road users.
MoreWorking together
There are a few occasions in one’s life when you are truly moved by people’s selfless actions and their willingness to help. The production of this campaign is firmly rooted on my list of such occurrences.
MoreThe Team
Built from experts in their field, our team came together with one goal in mind - to save lives. Please take a moment to meet all who voluntarily gave to this project.
MoreSUPPORT
